It started the way most good things do — with a car we couldn't stop thinking about. A few years ago, we listed our first vehicle on Turo, just to see what would happen. What happened was more bookings than we expected, more questions than we anticipated, and a whole lot of car washes.
We quickly realized something: the earning potential was real, but the work was non-trivial. Cleaning between guests, coordinating pickups at the airport, handling maintenance, responding to messages at 2 AM — it wasn't exactly "passive" income.
So we built a system. We figured out how to keep vehicles spotless, guests happy, and owners informed — without anyone losing sleep. One car became two. Two became five. Five became a fleet. And Gearhouse Auto was born.
"We're not a tech company that happens to manage cars. We're car people who figured out the operations."